Documents Materi Ace Hardware 1

Marketing in the New Economy: Beyond Product and Service. Think of Customer Value Asep Hermawan Trisakti University Chapter Questions Why is marketing important? What is…

Documents Understanding Marketing Management Professor Charles Trappey September 13, 2007.

Understanding Marketing Management Professor Charles Trappey September 13, 2007 Defining Marketing for the 21st Century Marketing is everywhere Good marketing is an increasingly…

Documents Lecture-1

* 1-2 Class Methodology Lecture/Presentation Video and Discussion Case studies Marks Class discussion Presentation /Assignments Project Quiz * 1-2 100 Marketing Tag Lines/Slogans…