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Business Marketing Introduction

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1 Defining Marketing for the 21st Century 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 1-* What is Marketing? Copyright © 2011 Pearson…

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* 1-2 Class Methodology Lecture/Presentation Video and Discussion Case studies Marks Class discussion Presentation /Assignments Project Quiz * 1-2 100 Marketing Tag Lines/Slogans…

Documents Markets & Segmentation - Class5

MARKET SEGMENTATION Unit 2 MARKETS & SEGMENTATION By M Manjunath Shettigar Markets traditionally meant places where buyers and sellers interacted for exchanging a product…