1. 1Defining Marketingfor the 21st Century1 2. What is Marketing?Marketing is an organizational functionand a set of processes for creating,communicating, and delivering…
* 1-2 Class Methodology Lecture/Presentation Video and Discussion Case studies Marks Class discussion Presentation /Assignments Project Quiz * 1-2 100 Marketing Tag Lines/Slogans…
MARKET SEGMENTATION Unit 2 MARKETS & SEGMENTATION By M Manjunath Shettigar Markets traditionally meant places where buyers and sellers interacted for exchanging a product…