MARKETING MANAGEMENT Maria Luisa Quiroz-Mineses Professor PART 1 OVERVIEW OF MARKETING MANAGEMENT WAYS IN WHICH AN ORGANIZATION MAY SURVIVE 1. Through power 2. Through solicitation…
1. Lecture 3: Marketing Plan, Strategies,Distribution and Channels Dr Bernard Leong CTO & Co-founderMPS 812 Course Taught in:1 2. What is Marketing?• Marketing deals…
1. Prof Prashant Kumar Gupta Lecturer: Jain College Of MBA and MCA 2. What will we be learning..???What is marketing? Why is marketing important?What is the scope of marketing?…
Slide 1Example :- 1. Café Coffee Day 2. Kaun Banega Karorpati (Star Plus) Vs Sawal Dus Karor Ka (Zee TV) Vs Chappad Phad Ke (Sony TV) Good Marketing is no accident, but…
1. 1Marketing Management, 14th EDPhilip KOTLERKevin Lane Keller 2. DEFINING MARKETINGFOR THE 21ST CENTURYOne of the key factors in BarackObama’s victory in the…
Understanding Marketing Management Professor Charles Trappey September 13, 2007 Defining Marketing for the 21st Century Marketing is everywhere Good marketing is an increasingly…
Marketing Management Marketing Management Notes for BBA & Commerce24 CHAPTER 1 Introduction to Market and Marketing What is MARKETS ? Traditionally, a âmarketâ was…