Marketing What is product?

1. Products, Services, and Experiences • A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need…

Documents Product, Services, and Branding Strategy 8 Principles of Marketing.

Slide 1 Product, Services, and Branding Strategy 8 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should be able to: 1. Define product…