Business Services marketing 2

1.Services Marketing12. MarketingMarketingas per Peter Drucker – the aim of marketing is to know and understand the customer so well that the product or service fits him…

Documents Chap001 (EL)

PowerPoint Presentation Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Part 1 FOUNDATIONS FOR SERVICES MARKETING 1-2 Introduction…

Documents Marketing Services

Chapter 1 1-â¹#⺠A Note on the PowerPoint Slides... These PowerPoint slides contain selected exhibits, figures, and tables from the chapters as well as objectives for…

Documents Chap 001

PowerPoint Presentation Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin A Note on the PowerPoint Slides... These PowerPoint…