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Documents Designing and Managing Services Marketing Management, 13 th ed 13.

Slide 1Designing and Managing Services Marketing Management, 13 th ed 13 Slide 2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 13-2 Chapter Questions…

Documents Chapter 17 Marketing Channels for Services. 17 Major Topics for Ch. 17 Characteristics of Services.....

Slide 1 Chapter 17 Marketing Channels for Services Slide 2 17 Major Topics for Ch. 17 Characteristics of Services and Their Implications** Focus of Service Marketing Channel**…

Documents Special Topics Marketing Channels for Services & Franchising.

Slide 1 Special Topics Marketing Channels for Services & Franchising Slide 2 17 Major Topics for Service Channels Characteristics of Services and Implications** Focus…

Documents APPLIED MARKETING STRATEGIES Lecture 22 MGT 681. Strategy Formulation & Implementation Part 3 & 4.

Slide 1 APPLIED MARKETING STRATEGIES Lecture 22 MGT 681 Slide 2 Strategy Formulation & Implementation Part 3 & 4 Slide 3 Designing and Managing Services Slide 4 Lecture…

Documents Chapter 13: Designing and Managing Services

Chapter 13: Designing and Managing Services Chapter 13: Designing and Managing Services Prepared by: M Wahyu Gamal (B41 â 122121077) Chapter Questions How do we define and…