Slide 1 Chapter 17 Marketing Channels for Services Slide 2 17 Major Topics for Ch. 17 Characteristics of Services and Their Implications** Focus of Service Marketing Channel**…
Slide 1 Special Topics Marketing Channels for Services & Franchising Slide 2 17 Major Topics for Service Channels Characteristics of Services and Implications** Focus…
Chapter 13: Designing and Managing Services Chapter 13: Designing and Managing Services Prepared by: M Wahyu Gamal (B41 â 122121077) Chapter Questions How do we define and…