Business Modeling in the Dynamic Digital Space Business Modeling in the Dynamic Digital Space An Ecosystem Approach - Omar A. El Sawy • Francis Pereira Agenda Objectives…
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Total Relationship Marketing This book is dedicated to the future of our daughters Charlotte and Madelene. Total Relationship Marketing Third edition Evert Gummesson Marketing…
Business901 Podcast Transcription Implementing Lean Marketing Systems An Interaction Design Conversation Copyright Business901 Malouf on Interaction Design Guest was Dave…
1.1To be published in August in The Journal of Customer Behaviour, 2007, Vol. 6, No. 2, pp. 113-141. Minor editorial changes may still be made. Evert Gummesson Stockholm…
1. DEVELOPING AND MANAGING OFFERINGS Topic 8 01/10/12 All the best in your learning 2. TOPIC OVERVIEW Having the right product is the most important factor in marketing strategy.…
Francesco Polese – Cassino University (Italy) – [email protected] Welcome to Capri Forum Purposes and Organization Forum Purposes Common Effort Integration Progress Convergence…
architectural design practices Environmental sustainability in construction is a pressing concern. Despite their importance to the industry, and evident differences from