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I 2 Marketing for Hospitality and Tourism, Fifth Edition By Philip Kotler, John Bowen and James Makens © 2010 Pearson Higher Education, Inc. Pearson Prentice Hall - Upper…

Marketing Product strategy

1. Product Equity Advanced Marketing ManagementMaribel C. Tubera DBA Student 2. What is a product? • It is anything that can be offered to a market for attention, acquisition,…

Engineering Thesis presentation

1. Measuring and Benchmarking Personal Clouds Advisors: Dr. Pedro García López Dr. Marc Sanchez Artigas M. Sc. Thesis Presentation Cristian Cotes González 2. Contents…

Documents Service Characteristics of Travel and Tourism Marketing Objective: discussing four distinguishing...

Slide 1Service Characteristics of Travel and Tourism Marketing Objective: discussing four distinguishing characteristics of services and several things management of service…

Business Developing an IT Service Strategy Part 1 Describing the Challenge

1.Developing an IT Service Strategy Part 1: Describing the Challenge Jerry Bishop Blog.TheHigherEdCIO.com Creative Commons Attribution-ShareAlike 3.0 Unported License .2.…

News & Politics Service Modelling and Representation Techniques - a holistic Enterprise Architecture perspective on...

1.Service Modelling and Representation Techniques-a holistic Enterprise Architecture perspective on using and influencing the emerging standards of VDM, USDL and SoaML Dr.…

Documents Dr Berre - Service Modelling and Representation Techniques

1.Service Modelling and Representation Techniques-a holistic Enterprise Architecture perspective on using and influencing the emerging standards of VDM, USDL and SoaML Dr.…

Technology Service Modelling and Representation Techniques

1.Service Modelling and Representation Techniques-a holistic Enterprise Architecture perspective on using and influencing the emerging standards of VDM, USDL and SoaML Dr.…

Business The impact of implementing CSI and C-TPAT security initiatives on Supply Chain : Adding Value to the...

1. The impacts ofCSI and C-TPAT security initiatives on supply chain: Adding value to the supply chain Presented By: Ziyad Alharbi 3 rdyear undergraduate student 2. Overview…

Technology A New Model For Sustainable Service Management

ITSM and Organizational Change Create a Climate for Change •  Create a sense of urgency •  Create a coalition •  Develop a vision and strategy It starts with…