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1. ©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens Chapter 11 Building Customer Loyalty…

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Documents 1 Paris 06/06/2007 2 nd OECD workshop on measuring Education and Health volume output Alain GALLAIS,...

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1.Chapter 6:Educating Customersand Promoting the Value Proposition Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 6 - 1 2. Adding Value…