1. MARKETING MIX The marketing mix principles (also known as the 4 P’s.) are used by business as tools to assist them in pursuing their objectives. 2. Promotion …

1. StudsPlanetLeading Education consultant in India www.StudsPlanet.com 2. MARKETING MIX The marketing mix principles (also known as the 4 p’s.) are used by business…

Service Strategy The Customer Centred View The Service Strategy The Customer The Systems The People Strategic Planning Process for Services Strategic Positioning ± Set target…

Service Strategy Strategic Service Vision Target Market Segments  Southwest Airlines:   Short flights (Less than an hour) Interstate business travelers w/ carryon…

Slide 1Service Strategy Slide 2 Learning Objectives ä ä Formulate a strategic service vision. ä ä Discuss the competitive environment of services. ä ä Describe how…

Slide 1S B GABHAWALLA & CO. NEGATIVE LIST BASED TAXATION OF SERVICES Slide 2 CONCEPTUAL FRAMEWORK Slide 3 S B GABHAWALLA & CO Framework: Dissecting the Charge.. Service…

1.Securing & Assuring eGovernance ServicesProf. K. Subramanian Director & ProfessorAdvanced Center for Informatics & Innovative Learning, IGNOU Consulting IT…

1.Service Strategy 2. Learning Objectives Formulate a strategic service vision. Describe how a service has addressed each element in the strategic service concept. Discuss…

1.Service Strategy 2. Learning Objectives Formulate a strategic service vision. Discuss the competitive environment of services. Describe how a service competes using the…

1.Chapter 3 Service Strategy 2. Learning Objectives Formulate a strategic service vision. Discuss the competitive environment of services. Describe how a service competes…