1. PERCEPTION 2. Today’s class Comparison of Marks Dynamics of Perception Elements of Perception Consumer Imagery Positioning of products Perceived risk…

1. 1 2. [email protected] 3. Chapter 2PerceptionCONSUMER BEHAVIOR Chapter 2 [email protected] 4. Learning Objectives When you finish this chapter, you should…

Chapter 2 Perception CONSUMER BEHAVIOR, 8e Michael Solomon Learning Objectives When you finish this chapter you should understand why: Perception is a three-stage process…

Chapter 2 Perception CONSUMER BEHAVIOR, 9e Michael R. Solomon *Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives When you finish…

Slide 1PERCEPTION Slide 2 Cutting through the Clutter How many pages of the 750 are devoted to Editorial? Answer: Less than 100 Slide 3 What is Perception?  The process…

Slide 1 Perception Chapter 2 Slide 2 2-2 “Alternative” Milk Parmalat –Shelf-stable milk: Can last for 5-6 months unopened without refrigeration Discussion: Would you…

Slide 1 Sensation & Perception Michael J. Kalsher MGMT 4460/6940 Summer 2014 Slide 2 2-2 CHAPTER OBJECTIVES Perception is a three-stage process that translates raw stimuli…

Slide 1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 2-1 Chapter 2 Perception CONSUMER BEHAVIOR, 9e Michael R. Solomon Slide 2 2-2 6/28/2015 Copyright…

2-* Perception 2-* Learning Objectives When you finish this chapter, you should understand why: Perception is a three-stage process that translates raw stimuli into meaning.…

Slide 1 Chapter 2 Perception 2-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon Slide 2 Learning Objectives…