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Documents Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 11 - 1 Chapter...

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Education Service Marketing - Love Lock Chapter-11

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INTERNATIONAL JOURNAL OF BUSINESS STUDIES VOL 18, NO 1, JUNE 2010: pages 101 to 124 101 THE IMPACT OF GLOBALISATION ON STRATEGIC HUMAN RESOURCES MANAGEMENT: THE MEDIATING…

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47 C H A P T E R 03 After studying this chapter, you should be able to do the following: v Identify the potential impact of human resource management (HRM) on performance…

Documents Service and Relationship Marketing Module:2 Chapter:1 Managing People for Service Advantage.

Service and Relationship Marketing Module:2 Chapter:1 Managing People for Service Advantage Service Employees Are Crucially Important Service Personnel: Source of Customer…