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e-Marketing Unit 3 Unit 3 e- Marketing Mix Structure: 3.1 Introduction Objectives 3.2 Marketing Mix 3.3 Determining the 4 P‟s in e-Marketing Mix Product Place or distribution…

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Chapter 9 Pricing: Understanding and Capturing Customer Value Previewing the Concepts: Chapter Objectives 1. Discuss the importance of understanding customer value perceptions…

Documents Internet incubators B2anything- cutesy acronyms Domain name silliness Stealth launches –Deluded...

Slide 1 Slide 2 Internet incubators B2anything- cutesy acronyms Domain name silliness Stealth launches –Deluded net-preneurs Cookie cutter management approach Generic marketing…

Documents Pricing Online Getting Prices Right on the Web. Pricing Strategy …critical marketing mix variable....

Slide 1 Pricing Online Getting Prices Right on the Web Slide 2 Pricing Strategy …critical marketing mix variable actually produces revenue shortest term marketing mix variable…