1. Search Engine Marketing & Optimization Movin’ On Up!How to get better rankings and drive traffic to your Web site. Stefanie Moore 2. First Things First To effectively…
1. Yourself! Measuring the Performance ofPersonalized Information Resources 2. Google Yourself!Measuring the Performance of personalized Information Resources Exponential…
1. Social Websites and SEO How Search Engine Optimization (SEO) can be used to drive targeted visitors to social media websites in order to: Attract new members Increase…
1.Measuring Traffic toYour Website2. Why is TRACKING marketing important? How can you measure the success of a campaign or media spend if you can’t track the activity to…
Slide 1 Search Engine Marketing Free Traffic for Your Web Site Paul Allen, CEO [email protected] Slide 2 The Significance Of The Internet 649 million users worldwide…
Slide 1 Detecting Spam Web Pages Marc Najork Microsoft Research, Silicon Valley Slide 2 About me 1989-1993: UIUC (home of NCSA Mosaic) 1993-2001: Digital Equipment/Compaq…
Slide 1 Search Engine Marketing & Optimization Movin’ On Up! How to get better rankings and drive traffic to your Web site. Stefanie Moore Slide 2 First Things First…
Slide 1 1.4.3 The Internet …for Work and Home Slide 2 1.4.3 Specification 1 2 3 4 5 Slide 3 The Internet as a Business Tool Be able to discuss the advantages and disadvantages…
What is WEB SPAM Many slides from a lecture by Marc Najork, Microsoft: “Detecting Spam Web Pages” What do Web Spammers do Web Spammers target the last step Web spam (you…
1. TESTCo Site Performance Audit and Recommendations October 24, 2012 2. 2 Site Performance Audit Contents • Overview o About this Document • Findings o TESTCo Web Analytics…