1 Social Websites and SEO How Search Engine Optimization (SEO) can be used to drive targeted visitors to social media websites in order to: – Attract new members – Increase content views – Make finding social media more efficient for users By: John Fairley Director of Web Services WalkerSands Communications http://twitter.com/johnfairley
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Social Websites And Seo Social Dev Camp Chicago2008 By John Fairley
SocialDevCampChicago 2008 Comparing Search Engine Optimization of social media websites, including digg, stumbleupon and twitter. Learn SEO best practices and pitfalls to avoid.
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Social Websites and SEO
How Search Engine Optimization (SEO) can be used to drive targeted visitors to social media websites in order to:– Attract new members– Increase content views– Make finding social media more efficient for users
What is SEO, and Why Practice it? Social Media Website SEO Comparison
– Compare Search and non-search traffic statistics– Identify Key SEO Factors– Analyze & Rate Sample Websites– Best Practices
Recommendations
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What is SEO?
“SEO is the study of the factors related to inclusion and ranking in search engine results pages.”
What can be done to make sure that web content makes it into search engine indexes; and that it ranks well for given search queries, in as short a time as possible.
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What is SEO?
“SEO is the study of the factors related to inclusion and ranking in search engine results pages.”
What can be done to make sure that web content makes it into search engine indexes; and that it ranks well for given search queries, in as short a time as possible.
Goal:Make
it here
Yikes!
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Why does SEO matter?
Majority of people are using search– 65% of people turn to search engines to discover new
topics– 52% of people turn to search engines to begin
researching topics they are already aware of
Majority of clicks on a search engine results page are in the top 4 natural results
User Profile Page – Likelihood of external back links (other domains)
Yopp
23 back links
Mr. BabyMan
1,024 back links
Robert Scoble
14,587 back links
Twitter is a micro-blogging tool. Others tend to link to it like it’s a user’s blog
Data Source: Yahoo
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Key Ranking Factors
Metric StumbleUpon Digg Twitter
Homepage PageRank
Homepage Back Links
Homepage PR fan out
Category page PR fan out
User Profile link juice fan out
User Profile (likelihood for external back links)
User Generated Content(on page SEO)
RSS Promotion Channels
APIs
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User Content Page – On Page SEO (Use of Keywords)
Metric StumbleUpon Digg Twitter
Title
Description
Headings
Body Content
URL
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User Content Page – On Page SEO (Use of Keywords) Practices: Title Good
– “Create Ringtones for free with just iTunes”– “VMware joins Linux Foundation”
Bad– None– “Twitter / Michael Arrington: Apple Considers
Streaming M...”
– “Spices May Protect Against Conseque... - StumbleUpon”
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User Content Page – On Page SEO (Use of Keywords) Practices: Title Good“There are a few different ways to create ringtones for your
brand new, shiny iPhone. While some bystanders might find the playing of your favorite song annoying, it can quickly inform you to exactly who is calling without taking the phone out of your pocket, purse, or man-bag. For instance whenever Clint Ecker hears the song Gin and Juice, he knows”
Bad“Twitter is a free social messaging utility for staying
connected in real-time”
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User Content Page – On Page SEO (Use of Keywords) Practices: Headings Good
– “Full Screen Flash Video Demo”– “Spices May Protect Against Consequences Of High Blood
Sugar”
Bad– None– “Digg”– “Reviews of this website”
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User Content Page – On Page SEO (Use of Keywords) Practices: URL Good