1. PowerPoint byMilton M. Pressley Creative Assistance by D. Carter and S. Koger 1-1www.bookfiesta4u.com 2. Chapter 1Defining Marketing for the21st Centuryby PowerPoint byMilton…

Slide 1Copyright 2004 © Pearson Education Canada Inc 1-1 Chapter 1 Marketing in the Twenty-First Century Slide 2 Copyright 2004 © Pearson Education Canada Inc 1-2 The future…

1. The Scope of Marketing • Marketing: typically seen as the task of creating, promoting, and delivering goods and services to consumers and businesses. 2. Demand States…

Slide 1 Copyright © 2003 Prentice-Hall, Inc. 1-1 LECTURE ETIQUETTE MOBILE MANNERS SWITCH OFF MOBILE PHONES IN LECTURES INC. NO TEXTING! LECTURES ARE NOT A TAKE-AWAY OUTLET…

Slide 1 Copyright © 2003 Prentice-Hall, Inc. 1-1 Marketing Task  Ten rules of radical marketing  The CEO must own the marketing function.  Make sure the marketing…

Chapter 1 Defining Marketing for the New Realities Copyright © 2016 Pearson Education Ltd. 1-1 Learning Objectives 1. Why is marketing important? 2. What is the scope…