Marketing Essentials Pratibha Gupta IIPM-BBA 8.10.10 Introduction Meaning and Pervasiveness of Marketing ² Marketing deals with identifying and meeting human and social…
1. PRINCIPLES OFMARKETING 2. WHAT IS MARKETING 3. DEFINITION…….Marketing is a system of businessactivities designed to plan, price, promote,and distribute want-satisfying…
1. WelcomeMARKETING STRATEGY AND MARKET RESEARCH 2. Program of the week-day by day: Monday : Marketing strategy and marketing environment Tuesday :M arketing strategy and…
1. The Scope of Marketing • Marketing: typically seen as the task of creating, promoting, and delivering goods and services to consumers and businesses. 2. Demand States…
1. HOW HAS MARKETING MANAGEMENT CHANGED IN RECENT YEARS ? 2. NEW MARKETING REALITIES INFORMATION TECHNOLOGY GLOBALIZATION DEREGULATION HEIGTENED COMPETITION RETAILS TRANSFORMATION…
GAUTAM NARANG CHAPTER â 11 MARKETING MANAGEMENT 14 Marks LINKING CLASS XI SYLLABUS: Business âTradeâAids to tradeâMarketing/Advertising. CONCEPT MAPPING: 1. Market, Consumer,…