1. Bringingto the Art of 2. 2Staying Ahead ofToday’s ConsumerT he evolution of today’s customer is rapid and relentless.Gone are the days when understanding a customer…

1.Marketing Automation Key challenges in transforming from “batch and blast” to persona-driven email marketing Byron O’Dell Senior Director, Demand Management IHSDaniel…

1.Twitter handle: @MrobertsOnline Advanced Social Media Strategies 3 Approaches to improve how your organization uses social media. By Mike Roberts 9.27.13 2. Twitter handle:…

EMAIL SCIENCE 2014 EMAIL SCIENCE 2014 EMAIL SCIENCE 2014 EMAIL SCIENCE 2014 Thisisnotanindustrybenchmarkreport.Ifyouarelookingfora magicalnumbertocompareyourownemailmarketingwith,…

28pt Light Title of Presentation Title of Presentation Line Two Marketer to a Marketing Technologist Becky Brown Vice President Global Marketing and Communications Director,…

ABOUT THE AUTHOR LAUREN SMITH, LITMUS Lauren has her hands involved with all things marketing at Litmus. Whether itâs blogging, tweeting, or helping plan conferences, sheâs…

1. 2015 Doctoral Student Teaching Consortium Marketing Management Association Fall Educators’ Conference San Juan, Puerto Rico, September 16-18, 2015 The Marketing Management…

1. The Last Mile: Leveraging Decision Scienceto Get Your Most Important Audiences to Act. 2. We All Make Decisions… 3. We All Make Decisions……in Ways We’re Not Aware…

Editorial Staff Editor P. RAJAN VARADARAJAN JAMS Department of Marketing Texas A&M University 4112 TAMU College Station, TX 77843-4112 Phone: (979) 862-1019 Fax: (979)…

1. Data-Backed Ways to UpgradeYour Social Media MarketingA Publication of20 2. Dan Zarrella is the award-winning socialmedia scientist at HubSpot and author of 4books: The…