Documents journla of marketing research

Editorial Staff Editor P. RAJAN VARADARAJAN JAMS Department of Marketing Texas A&M University 4112 TAMU College Station, TX 77843-4112 Phone: (979) 862-1019 Fax: (979)…

Documents Teoria Luxului in CC.2

enter the marketplace. As emphasised by Dubois and Duquesne6 (p. 115), ‘We believe that an analysis of the direct relationship between consumers and brands is the key to…