1. Saxonville Sausage Company 2. About the Company ● A 70 year old company privately held family business headquartered in Saxonville. ● Well established German brand…

1. Saxonville Sausage Company 2. Well established German brand in the US 70 years old company 1.5 $ billion sales in 2005 3. MAIN PRODUCTS Bratwurst(70 % revenues) Breakfast…

1. Saxonville Sausage Company 2. SITUATION ANALYSIS SAXONVILLE THE COMPANY 70 years old company Well established German brand in the US 1.5 $ billion sales in 2005 Mainly…

1. Saxonville Sausage Company HARVARD BUSINESS SCHOOL Brief Case Study 2. Presentation by YASH SHARMA IIT BHU (during a summer internship under Prof. Sameer Mathur IIM Lucknow)…

1. Saxonville Sausage Company 2. Company’s Background ● A 70 year old company privately held family business headquartered in Saxonville. ● Well established German…

1. Saxonville Sausage Company HARVARD BUSINESS SCHOOL Brief Case Study 2. Presentation by YASH SHARMA IIT BHU (during a summer internship under Prof. Sameer Mathur IIM Lucknow)…

1. Saxonville Sausage Company A Harvard Business School Case Study 2. Who are the Key Players 3. •New Marketing Director - Ann Banks •Vice president of Marketing - Steeve…