Business Satisfaction

1. Satisfaction Lecture Week 3 2. Learning objectives After this week you should be able to: explain what customersatisfaction/dissatisfaction (CSD) is and what factors lead…

Documents Objectives To explain the concept of “customer sacrifices” To present the results of a study on....

Slide 1 Slide 2 www.spiregrp.com Slide 3 Objectives To explain the concept of “customer sacrifices” To present the results of a study on customer loyalty I recently conducted…

Business Kotler 01

1. Marketing: Managing Profitable CustomerRelationships Chapter 1 2. ObjectivesBe able to define marketing anddiscuss its core concepts.Be able to define marketingmanagement…