1. Marketing: ManagingProfitable Customer RelationshipsChapter 1 2. What is Marketing?Marketing Defined:“Marketing is a social and managerial process by which individuals…
1. Marketing: Managing Profitable CustomerRelationships Chapter 1 2. ObjectivesBe able to define marketing anddiscuss its core concepts.Be able to define marketingmanagement…
MARKETING OVERVIEW BACKGROUND TO PRINCIPLES OF MARKETING INTRODUCTION TO MARKETING Every business, service or product oriented organization must complete its operation by…