Executive Summary HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, the company have developed…

INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…

Chapter 18 Sales Promotion and Personal Selling Sales Promotion Marketing communication activities, other than advertising, personal selling, and public relations, in which…

An executive summary for managers and executive readers can be found at the end of this article Advertising vs sales promotion: a brand management perspective George S. Low…

Slide 1 Making a Living Slide 2 I. Lead-in Questions Slide 3 1.What is the passage mainly about? 2.What does he do for a living? 3.Why does Bill Porter think it worthwhile…