1. ADVERTISING, SALES PROMOTIONS, EVENTS AND EXPERIENCES CHUA, DENISE MANAGING MASS COMMUNICATIONS: 2. MISSION What are our advertising objective? MONEY What media should…
ADVERTISING AND SALES PROMOTION ADVERTISING AND SALES PROMOTION UNIT I DEFINITION OF ADVERTSING Any paid, non- personal form of presentation or promotion of goods or services…
Slide 1 Master Planning of Resources Session 2 Forecasting Demand Slide 2 What is a Forecast? Forecast – An estimate of future demand. A forecast can be determined by mathematical…