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Documents Chap017 Integrated Marketing Communication

What are the Marketing Mix You studied so far ???? Product y Price y Distribution y Promotion y Strategic Marketing Planning, Management must design a Marketing mix. The…

Documents Chapter 9

1.   2. Personal Selling, Relationship Building, and Sales Management Chapter Nine Key Words / Outline Information provision, Persuasion, After-sale service, Prospecting,…

Documents CH17

1. Personal Selling and Sales Management Chapter 17 2. Introduction to Sales Personnel Importance of personal sales: Direct link to the customer Most customers see the sales…

Documents Part One: Strategic Planning Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall.....

Slide 1 Part One: Strategic Planning Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall. 1-1 Slide 2 Sales Management: Shaping Future Sales Leaders Copyright…

Documents McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Information Provision,...

Slide 1 Slide 2 McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Information Provision, Persuasion, After-sale Service, Prospecting, Random Lead Generation,…