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Documents 7-1. McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. 7.....

Slide 1 7-1 Slide 2 McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. 7 Market Potential And Sales Forecasting Slide 3 7-3 Forecasts…

Documents Chapter 8 Marketing Research Decision- Support Systems, and Sales Forecasting.

Slide 1 Chapter 8 Marketing Research Decision- Support Systems, and Sales Forecasting Slide 2 8-2 Chapter Objectives 1.Describe the development of the marketing research…

Documents TURNING MARKETING INFORMATION INTO ACTION CHAPTER 8.

Slide 1 TURNING MARKETING INFORMATION INTO ACTION CHAPTER 8 Slide 2 Five-step marketing research approach leading to marketing actions Slide 3 Set the Research Objectives…