Documents Chapter 8 Marketing Research Decision- Support Systems, and Sales Forecasting.

Slide 1 Chapter 8 Marketing Research Decision- Support Systems, and Sales Forecasting Slide 2 8-2 Chapter Objectives 1.Describe the development of the marketing research…

Documents Copyright © 2001 by Harcourt, Inc. All rights reserved. 7-1 CHAPTER SEVEN MARKETING RESEARCH AND...

Slide 1 Copyright © 2001 by Harcourt, Inc. All rights reserved. 7-1 CHAPTER SEVEN MARKETING RESEARCH AND DECISION SUPPORT SYSTEMS Text by Profs. Gene Boone & David Kurtz…