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Integrating All Direct Marketing Channels to Build Customer Loyalty A BMW Case Study Kay Madati, Relationship Marketing Manager BMW Arthur Middleton Hughes, VP for Strategic…

Technology Building a Big Data Analytics Roadmap, Insights and Analytics

1. Building a Big Data Analytics Roadmap Greg Doufas Director, Insight and Analytics 2. Why? • Don’t be part of the problem – Hype – Big Data = Big Money – Nebulous…

Marketing Marketzone brochure

1. marketzone 2. 1.877.937.6245 | [email protected] | www.yesdatatechnology.com Marketers today live in a fast-paced world of the always-connected customer and…

Technology BP Logix Dynamics Overview

1. DYNAMICS MEETS PROCESS EXCELLENCE Today’s businesses are challenged to rapidly deploy, revise, and redeploy internal and customer-facing applications. The goals of these…