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Technology Building a Big Data Analytics Roadmap, Insights and Analytics

1. Building a Big Data Analytics Roadmap Greg Doufas Director, Insight and Analytics 2. Why? • Don’t be part of the problem – Hype – Big Data = Big Money – Nebulous…

Marketing Does market information, marketing and consumer research have a role in business?

1. Does research and information matter to business?15/ 02/ 2014 2. In my experience - and that of many strategy practitioners… 3. “In the new era, big data will power…

Technology Cannes Lions Innovation, unlocking mobile personalisation using sensors

1. Data creativity with sensors Unlocking mobile personalization using sensor data Filip Maertens @fmaertens 2. A perfect storm called ubiquitous computing 3. US$ 19 Trillion…

Documents Overview of Database Marketing. Historical Perspective Mass Production, Mass Media and Mass Mkt now....

Slide 1 Overview of Database Marketing Slide 2 Historical Perspective Mass Production, Mass Media and Mass Mkt now replaced by -a one-to-one economic system The one-to-one…