Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the…
Internationalization of Creative Industry Enterprises depends on the ability to create teams with synergy of business and creative skills.. Each creative soul needs a business…
Destination ImagiNation “ Imagination is more important than knowledge. -Albert Einstein Imagination encircles the world!” Knowledge is limited . Destination ImagiNation…
PowerPoint Presentation 25 Statistics About IAB Rising Star Ad Units Here are 25 IAB Rising Star statistics that shed light on how these eleven units (six display and five…
Influencing without authority is one of the hardest skills to acquire. Yet there is a powerful tool that can help PMs understand how to influence effectively. Underneath…
THE @theterrace December 2012 Terrace Chelsea left red-faceD Clattenburg told he has ‘no case to answer’ after racist allegations British tennis serving up a treat Lewis…
1. Disconnection between people and brands Today’s paradigm: Most people would not care if 73% of brands disappeared Less than 20% of brands notably improve our quality…
1. IAB US Mobile Marketing Center Mobile Rising Stars Joe Laszlo Senior Director, IAB (US)Mobile Marketing Center of Excellence 2. Perceived Value of Mobile AdvertisingA…
1. Making and Measuring Ads that Matter (to Brand Advertisers) [email protected] @peterminnium 2. Building Brand Digitally 1. The Rising Stars 2. Making Measurement Make Sense…