1. Merchandising, Point of purchase, E-marketing and customer service Amity Global Business School Prepared By:- Anusha Adhikar 2. DEFINATION OF MERCHNDISING According to…
PRODUCT SELECTION AND PRICING IN RETAIL MARKETING LEARNING OBJECTIVES At the end of the chapter you will be able to: To understand the importance of merchandising…
Types of General Merchandise Retailers Department Stores Full Line Discount store Drug stores Category Specialists Off-Price Retailers PPT 3-1 Chapter 3 MultiMulti-Channel…
THE RETAIL BUSINESS What Is Retailing WHAT IS RETAILING RetailingRetailing- Set of Business Activities that adds value to the products and services sold to customers for…
Slide 1 Slide 2 Session 2 World of Retailing & SCM Slide 3 1-2 What is Retailing? Retailing – a set of business activities that adds value to the products and services…
1.1 EXCELLENCE IN RETAILING 2. 2 What’s Retailing All About? • It’s about reaching out to consumers first hand!! – Through Formats that differentiate offerings to…
Slide 1 Jargon Session-1 Presented by: BARCODES Jargon-1 Retailing: Commercial transaction in which a buyer intends to consume the good or service through personal, family,…