PRODUCT SELECTION AND PRICING IN RETAIL MARKETING LEARNING OBJECTIVES At the end of the chapter you will be able to: To understand the importance of merchandising…
Slide 1Merchandise Management 11.1 Key Issues Stores as products Merchandise planning decisions Developing a successful merchandise plan What makes shoppers tick Assortment,…
Slide 1Merchandise Budget III Merchandise Control Slide 2 Estimating Monthly Reductions Markdowns are part of merchandising, particularly in apparel or fashion linesimpossible…
1. Peter Hunt: Marketing Portfolio“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”.-Peter…
BUYER A buyer is an individual responsible for deciding, what to buy, where to buy from, how much to buy, and what price to buy and sell. Buyer Buyers of different types…
Slide 1 Dunne, Lusch, & Carver Chapter 8 Managing a Retailer’s Finances Slide 2 What is Merchandising? Slide 3 Retailing ≠ Merchandising. It consists of the planning…
1. PerformStock Control Procedures Retail Certificate II SIR07 2. Objectives of effective stock control a controlled level of markdowns minimal investment in unnecessary…