Slide 1Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -1 Chapter 1 The Nature of Strategic Management Strategic Management: Concepts & Cases…
1. 4/3/2011 1 Strategic Management Introduction What is Strategic Management? • To achieve and maintain competitive advantage • Strategic management – used by academia…
Slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -1 Chapter 1 The Nature of Strategic Management Strategic Management: Concepts & Cases…