The Banyan Tree: branding the intangible Jochen Wirtz Jochen Wirtz is an Associate Professor of Marketing and Academic Director of the UCLA – NUS Executive MBA Program…
1. D o l e F o o d C o m pa n y, I n c . A n n u a l R e p o r t 2. DOLE FOOD COMPANY’S worldwide team of growers,packers,processors,shippers and employeesis…
1.The Banyan Tree: branding the intangibleJochen WirtzJochen Wirtz is anBanyan Tree Hotels and Resorts had become a leading player in the luxury resort and spa marketAssociate…