Documents 01 Banyan Tree Hotels and Resorts

The Banyan Tree: branding the intangible Jochen Wirtz Jochen Wirtz is an Associate Professor of Marketing and Academic Director of the UCLA – NUS Executive MBA Program…

Travel 01 banyan tree hotels and resorts

1.The Banyan Tree: branding the intangibleJochen WirtzJochen Wirtz is anBanyan Tree Hotels and Resorts had become a leading player in the luxury resort and spa marketAssociate…