Services Marketing 7e, Global Edition Chapter 1: New Perspectives On Marketing in the Service Economy Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter…

Chapter 1: New Perspectives on Marketing in the Service Economy Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Overview of Chapter…

Slide 1Whats Happening? An old one from Aaron D. http://www.oyster.com/hotels/photo-fakeouts/ Slide 2 CHAPTER 1 Services Marketing Slide 3 Why study services? Services dominate…

1.Chapter 1: New Perspectives onMarketing in the Service Economy2. Overview of Chapter 1 Why Study Services? What are Services? The Marketing Challenges Posed by Services…

1.CHAPTER 1 Introduction toServices MarketingSlide © by Lovelock, Wirtz and Chew 2009Essentials of Services Marketing Chapter 1 - Page 12. Overview of Chapter 1  Why…

1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Chapter 1: New Perspectives on Marketing in the Service Economy 2. Slide ©…

1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Chapter 1: New Perspectives on Marketing in the Service Economy 2. Slide ©…

1. Services Marketing Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Chapter 1: New Perspectives On Marketing in the Service Economy 2.…