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Slide 1A Guide To CRM and Database Marketing By R.R. Jackson & Associates, Inc. Slide 2 CRM has become THE buzzword. In fact, the term CRM or customer relationship management…

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1. Quantifying the "Buzz" Effect:Integrating Social Media with Loyalty & Defection ModelsMarketing Associates:Keith Shields, Director, Decision SciencesRoni…

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1. 8% THE STATE OF DIGITAL MARKETING TRENDS The 2015 report 2. 2 | STATE OF DIGITAL MARKETING TRENDS | The 2015 Report Marketing budgets will increase in 2015 according to…