Sports AIMS2012 Marketing Associates Quantifying the Buzz Effect.

1. Create a Business BlueprintWith DataͲDriven Customer Insights Quantifying the "Buzz" Effect: Integrating SocialMedia with Loyalty & Defection Models Marketing…

Documents Quantifying the Buzz Effect

1. Quantifying the "Buzz" Effect:Integrating Social Media with Loyalty & Defection ModelsMarketing Associates:Keith Shields, Director, Decision SciencesRoni…