1. Yellow Tail was developed around the year 2000, originally marketed to export countries and became the number one imported wine to the USA by 2003. • Yellow Tail is…
1. The metaphor of red and blue oceans describes the market universe.Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry…
Chapter 1 1 Chapter 1 Red Ocean Highly competitive markets, where market space is crowded Chances for profit and growth are reduced. Blue Ocean Markets with many opportunities…
Blue Ocean Strategy Blue Ocean Strategy How to create uncontested market space and make the competition irrelevant Katharina BOST 12/06/2006 About the Founders: Chan &…