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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau ([email protected]) & Lieu Yoke Sun Group/Presentation…

1. The metaphor of red and blue oceans describes the market universe. Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry…

1. The metaphor of red and blue oceans describes the market universe. Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry…

1. YOUR FREE COPY Friday 27th June 2008 Connecting with customers In association with 2. II BUSINESS DAILY | FRIDAY, JUNE 27, 2008 the edge: connecting with customers QUOTABLE…