Technology Classe #2 Reading Assignment Blue Ocean Interview And Google Case

1. The metaphor of red and blue oceans describes the market universe. Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry…

Documents LG's Blue Ocean Strategy

LG Electronics: The Blue Ocean Strategy Teaching Note Reference No.BOS0010A-1 This teaching note was written by Pinal Shah and Vara Vasanthi under the direction of Amy Sonpal,…