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Slide 1EVOLUTION OF A BRAND Slide 2 A GENDA Brand Definition Unilever - Category Management Strategy - Brand Management Strategy - Why does Unilever want fewer brands? Evolution…

Marketing Dove: Evolution of a brand

1. Dove : Evolution of a Brand Harvard Business School Case Pranav Anand IIT Kharagpur 2. Dove, a brand with its origins in the U.S. in the post-world war || era. Launched…

Marketing Dove evolution of a brand

1. Dove : Evolution of a Brand Harvard Business School Case Pranav Anand IIT Kharagpur 2. Dove, a brand with its origins in the U.S. in the post-world war || era. Launched…

Documents Mercedes-Benz Brand Audit

 1     Mercedes-­‐Benz  Brand  Audit  By:  Eyad  Almasri   Mercedes-Benz Brand Audit    2   Table  of  Contents   Company…………………………………………………………………….………………………………………………………………………………………