Marketing Library Advocacy & Marketing 7-24-2014

1. Everything is Marketing & Grassroots Advocacy Amy Gustavson Reference, Instruction, & Emerging Technologies Librarian Central Carolina Community College NCCCLA…

Education Make it stick!

1. Make your Message Stick! 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories 2. #1 Keep it Simple • Find the core • Don’t bury…