Make your Message Stick! 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Make your Message Stick!
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
#1 Keep it Simple
• Find the core
• Don’t bury the lead!
• Use the inverted pyramid
#2 The Power of the Unexpected
• What’s unusual about the message?
• Break the guessing machine
• Share the rebuilt message
#3 Be Concrete (v. Conceptual)
Concrete ideas are easy to remember.
Curse of Knowledge: The main difference
between an expert and novice is that the expert is
able to see things abstractly.
#4 Make it Credible
Use Details & Statistics!
#5 Emotional Content
Self-Interest = Make it about them
#6 Tell your Story
Stories encourage an internal reenactment on the part of the listener which burns the
idea into their mind.
Related Documents
