Slide 1 A Guide To Facebook Mobile App Installs July 2013 What are Mobile App Installs? The Mobile App Install (MAI) ad unit promotes mobile applications within the Facebook…

B2B Tech Marketer’s Guide to Website Design 1. You need 4 skills 2. Read this book 3. Decide what your website is for 4. Know your audience 5. Site structure 6. Page layout…

Metrics, Measurements and Social Media Scalability A Social2B Presentation February 8th, 2011 #SMWNYCNEW #SMCNY Agenda • Social Media Marketing – what, why and how •…

Smart Cities Research Brief No.10 Making customer groups real â using Personas 1 Introduction When you design a product or any kind of service it is important to know who…

Personas ENGAGEMENT Using Personas THE PSYCHOLOGY OF AUDIENCE ENGAGEMENT Dr. Pamela Rutledge | [email protected] Dr. Jerri Lynn Hogg | [email protected] 2 This course…

Personas in Product Design Personas in Product Design By Lauren Martin 1 Outline What is a persona? Where did they come from? The conversation around personas. How to create…

Lean Startup Principles aka. what old, rich founders say about Lean Startup. a Founder-Centric module. Do not open the kit until I say GO! Build the tallest freestanding…

Lean Startup Principles Do not open the kit until I say GO! Build the tallest freestanding structure. The entire marshmallow must be on the very top. You’ll have 18 minutes.…

Optimizing Screenshots Optimizing Screenshots Cindy Sun, producer @ Kiyat Games What is Personality? And Why is it Important? ⢠âPersonalityâ is a quality of characters…

Personas Information Architecture Personas Is a practical tool for interaction analysis. Personas help in defining the needs of the users of a given system and designing…