Business Chap018

1. McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.18-1 2. LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 18, YOU SHOULD BE ABLE…

Documents Media Strategy 14. The Media-Planning Process Media planning Involves the process of designing a...

Slide 1 Media Strategy 14 Slide 2 The Media-Planning Process Media planning Involves the process of designing a scheduling plan that shows how advertising time and space…

Documents Media Planning and Analysis 13. The Media-Planning Process Media planning 2.

Slide 1 Media Planning and Analysis 13 Slide 2 The Media-Planning Process Media planning 2 Slide 3 4. Buying media The Media-Planning Process 1. Selecting the target audience…