Tag: effectivenesshow campaigns

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rational campaigns

Documents Plutchik Emotion Mapping for User Journeys2[4]

Driving more valuable customer journeys with emotion mapping Written by Chris Mears – User Experience Designer [email protected] Cimex Media Ltd 53-55 Scrutton Street…

Marketing Mindshare Media Summit - Adapting to Emotions

1. Adapting to Emotions What drives people and how to use it in marketing Riyadh, 19th May 2014 2. Reach What does the marketer want? Rational Quantity 3. Relevance What…

Business TV Commercials still rule in much of Asia - How effective is yours?

1. $650 million can’t be wrong......or can it?! 2. How many of you work for a company that has advertised on TV in the past year? 2 3. How many of you work in costcontrol,…

Business What's the point of creativity in Direct Marketing

1.Direct Marketing - what’s the point of the creative work? John Griffiths Planning Above and Beyond Bucharest Sept 8th The application of behavioural economics to DM2.…

Marketing Creativity Sells Out? How creative people need to command and deliver more value

1.Creativity sells out? Creative sells out? Creative sell outs? A talk by Karen Hand of Curly Enterprises Ltd. to The Marketing Society, Lighthouse Cinema, Dublin, March…

Technology Creativity sells out

1.Creativity sells out? Creative sells out? Creative sell outs? A talk by Karen Hand of Curly Enterprises Ltd. to The Marketing Society, Lighthouse Cinema, Dublin, March…

Business Peter Field - IPA DATAbank

1. Effectiveness in the data age November 3rd 2011 2. This Presentation•  What drives effectiveness and what should we measure?•  Why some metrics and analytics are…