Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Learning Objectives When you finish this chapter you should understand why: • It’s important for…

CHAPTER 4 Section 2: Consumers as Individuals Chapter 4: Motivation and Values CHAPTER OBJECTIVES When students finish this chapter they should understand why: · It’s…

Slide 1Chapter 4 Motivation and Global Values 4-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon Slide 2…

Slide 1 4-1 5/8/2015 Copyright © 2011 Pearson Education Chapter 4 Motivation and Values CONSUMER BEHAVIOR Global Edition 9e Michael R. Solomon Slide 2 4-2 5/8/2015 Copyright…

Slide 1 Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 4-2 Learning Objectives When you finish this chapter you should…

Slide 1 4-1 5/17/2015 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 9e Michael R. Solomon Slide…

Slide 1 Lectured By: Mr. Phorn Much, BEC, MBA 4-1 C H A P T E R 4 MOTIVATION and VALUES CONSUMER BEHAVIOR Michael R. Solomon Slide 2 Lectured By: Mr. Phorn Much, BEC, MBA…

chp 1 Chapter 4 Motivation and Global Values 4-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon 1 Chapter…

Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Prentice-Hall, cr 2009 4-* Learning Objectives When you finish this chapter you should understand why:…