Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Learning Objectives When you finish this chapter you should understand why: • It’s important for…

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1. 4-103/10/15 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 9e Michael R. Solomon 2. 4-2 03/10/15…

Luca Petruzzellis [email protected] UNIVERSITAâ DEGLI STUDI DI BARI FACOLTAâ DI ECONOMIA CdLM in Marketing Bari Corso di CONSUMER BEHAVIOUR Motivazione The…

Slide 1 4-1 5/8/2015 Copyright © 2011 Pearson Education Chapter 4 Motivation and Values CONSUMER BEHAVIOR Global Edition 9e Michael R. Solomon Slide 2 4-2 5/8/2015 Copyright…

Slide 1 Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 4-2 Learning Objectives When you finish this chapter you should…

Slide 1 4-1 5/17/2015 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 9e Michael R. Solomon Slide…

Slide 1 Motivation and Values Chapter 4 Slide 2 4-2 What are Paula’s motivations for being a vegetarian? How is vegetarianism being promoted and who is promoting it? How…

Slide 1 4 - 1 Motivation and Values By Michael R. Solomon Consumer Behavior Buying, Having, and Being Slide 2 4 - 2 The Motivation Process Motivation: –The processes that…