Careers in Public Relations Guide from the Chartered Institute of Public Relations and the Public Relations Consultants Association.

A critical brief asks for explosive creativity and deep intelligence, doesn't it? Let Lavinia show you some great (creative) answers to critical briefs!

If a picture is worth a thousand words what can you get for 6 seconds of video? A big impact according to Vine, the new app from Twitter. Brands like Alzheimer's Society,…

We need to change the way we think about Facebook. It's not a great communications tool any longer, as Facebook has moved to a pay-to-play environment. For many of us,…

Market-Based Management enables organizations to succeed in the long term by applying the principles that allow free societies to prosper - from the Charles Koch Institute.…

Based on the photovoice model, Hunger Through My Lens is a new advocacy project that sheds light on the reality of hunger in the Denver Metro area. The participation of experts—individuals…

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Approach to social media strategy for non-profits, including case studies